Strategy, Planning and Money

Jonathan Cottrell, Chief Strategy Officer for SoChurch and founder of micro review site, blipper, shares his concrete strategies for start ups. For all you 37signals’ fans out there, you know that Jason Fried says, “Planning is guessing,” and to an extent, he’s right. But in the beginning of any startup, there couldn’t be anything more important than having a clear vision and plan to executing that vision. It’s the starting point for building a team, funding your business, and ultimately, starting.

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