Gangplanker Profile: Kameron Williams

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Hi! My name is Jason Bastian and I am a new addition to the Gangplank content team. Thank you for having me aboard and I hope I can contribute in a meaningful way. I am originally from Omaha, Nebraska, and yes I know all about cow tipping. I love writing and hope to blend my unique observations, people skills, and comedic insights into some great blogs and stories for everyone at Gangplank. I’m going to start off by profiling some of the Gangplank regulars!

First up, Kameron Williams of LilliMedia. Kameron is a big contributor to Gangplank and I was able to sit down with him one on one, see what he is all about, and what he could enlighten us on with photography. The Gangplank Photography Classes were started by Kameron and have grown into a prosperous meet up at Gangplank.

Me: Why did you get into photography?

Kameron: I got into photography because it was the best way to create an emotional connection with someone. I feel there are a lot of different mediums that people engage with, but for me personally photography is the best way to take a feeling, an event, or an occasion of that particular point in time and really preserve it and share it with someone else.

Me: How important is it, in this day and age, with video, high-speed internet, the I Max with 3-D, advanced special effects, iPads that play music videos, movies, and television shows, and even phones with video blogging capabilities, that when you have photography, you still have to appreciate that. How do you see [photography] as still an important piece of our everyday lives?

Kameron: I think that multimedia as a whole will always continue to evolve. You see, as you mentioned, these huge I Max theaters and things like that I think one very important piece of information that people forget about is a lot of movies that you watch are a conglomeration of many different images moving together, so for me, where you have all these different realms of multimedia; i.e. YouTube, Vine, Snapchat, things like that I think the epicenter, the core, the anchor that holds all these pieces together will always be photography. Whether it’s in a moving format or a still format the basic image is what we always see –the basic image is what we always identify with.

Me: Why is lighting so important [in photography] [for you]?

Kameron: For me, I believe that lighting is a large contribution to the emotional connection of the image. Whether it’s inside or outside, studio or ambient, I feel that lighting sets the tone for the way that imagery is going to be perceived. So, if you were to liken it to something else, I would say that lighting is the secret sauce of the palette of imagery and it’s what distinguishes one artist from another, or one photographer from another. As well as one feeling from another.

Me: Tell me about your company, LilliMedia.

Kameron: LilliMedia is a full service web design, web development, and interactive agency. What our focus is, what our primary function is, is that we articulate brand messages, we really show people what different brands do in order to help brands connect with different groups of people.

So, what that means for us is that we look at photography, videography, web design, web development, their marketing assets, and we carve out a road for a brand to specifically engage with a particular type of target or individual and a large portion of what we do is focused on engaging imagery, i.e. still photos to accomplish that mission or that goal.

Me: Can you predict the next phase in digital photography? Where do you see the future of photography headed?

Kameron: I think that multimedia will continue to evolve as it has. I think that photography will still be through that river of evolution. With a lot of this mobile technology coming into place, things like wearable technology, location based technology, the pace of life is always getting quicker, so people want to do less reading, more looking and just understand what something is. So, I feel that digital photography moving forward will play a paramount role in that because where you see a reduction in text and verbiage, and things like that I think that digital photography, iconography, things like embedded in small squares that we wear on our wrists and put to the sides of our faces, I think that imagery will be the primary means of human communication moving forward.

Thank you very much Kameron Williams for a wonderful and very insightful interview. Say hi to Kameron if you see him around Gangplank!

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