Social media and the Phoenix Suns

The power of social media is nothing new to any of us. We’ve experienced it first hand.

But how does the advent of social media impact athletes, owners and the professional athletic machine?

Jeramie McPeek, VP of Digital for the Phoenix Suns, will be sharing a case study on how the team has integrated social media into their marketing plan. With eight players, their head coach and more than 30 front-office executives serving as brand ambassadors on Twitter, not to mention a quickly growing Facebook audience, the Suns are one of the NBA’s most active and engaged teams in social media, if not in all of professional sports. Hear how the Suns got into this game and how they are utilizing these new channels to connect with fans and generate revenue.

“I have heard a lot of great things about Gangplank and the #brownbag discussions,” said McPeak. “I am excited to share some of our stories and experiences, and network with some of the creative residents of the Gangplank community.”

The Valley’s original sports franchise, the Phoenix Suns will tip-off their 43rd season in the National Basketball Association on Oct. 26. Led by two-time NBA MVP Steve Nash and seven-time All-Star Grant Hill, the Suns are coming off one of the most successful and entertaining seasons in franchise history, having advanced to the Western Conference Finals.

Wednesday, August 18th at noon
Gangplank HQ
250 S Arizona Ave, Suite 1 & 2
Chandler, AZ 85225

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