Gangplank Chandler welcomed Gangplank regular and leader Jeremy Scott on August 6th, 2014 for our weekly Brownbag. He shared with us what his company, Bonanza Educational learned while running social couponing campaign this spring and summer for their LEGO Science and Creativity Summer Camps.
Watch it here:
And here are the slides:
Editor’s Note: As the GP Content Team grows, we are still getting people into place to write these. This week, I had the awkward duty of writing about myself. Yes, this recap is about my own talk. I tried to be objective, promise!
A lot of people were excited for this one. Overall, the day-to-day Gangplank community didn’t know much about how these social coupons worked, while others saw the value for our extended Gangplanker family…
#Brownbag on social couponing with @jeremyescott @GPChandler starting soon. Get over here.
— Marnie Brookins (@MarnieBrookins) August 6, 2014
Brown Bag happening now at @GPChandler ! @jeremyescott speaking on success with social couponing
— Downtown Chandler (@ChandlerDCCP) August 6, 2014
Today @jeremyescott of @bonanzaedu talks about Social Couponing & experience w/ @Groupon @GPChandler #brownbag pic.twitter.com/1tFp5yLEmr
— Eileen Kane (@EileenMKane) August 6, 2014
Overall the community highlighted some interesting points from Jeremy’s talk.
For instance, on the what and why of Social Coupons:
Variety of SocialCoupons, deeply discounted products, explore/connect ur city #brownbag w/@jeremyescott @GPChandler pic.twitter.com/rgnJzxsqpV
— Eileen Kane (@EileenMKane) August 6, 2014
The benefits and drawbacks to the advertisers:
Benefits SocialCoupon: massive active audience, easy (vs print ad), partnership w/sites, new customer #brownbag @GPChandler w/@jeremyescott
— Eileen Kane (@EileenMKane) August 6, 2014
Social Couponing benefits: Reach a massive audience, it's easy to implement, gain new customers. #BrownBag @jeremyescott
— Steven Shaffer (@stevenbshaffer) August 6, 2014
Drawbacks SocialCoupon: no customer contact info, high fees, traffic spurts stress, wrong customer #brownbag @GPChandler w/@jeremyescott
— Eileen Kane (@EileenMKane) August 6, 2014
He wasn’t afraid to point out the known ‘horror stories’:
If ur not careful, SocialCoupon horrors: naive costs, low tips, nitpickers #brownbag @GPChandler w/@jeremyescott pic.twitter.com/eeuUjsGxbf
— Eileen Kane (@EileenMKane) August 6, 2014
And he talked about things he learned about marketing in general as part of his foray into social couponing:
If can't afford advertising-raise ur prices, offer unique package, create offer rules, negotiate fees #brownbag @GPChandler w/@jeremyescott
— Eileen Kane (@EileenMKane) August 6, 2014
During Q&A, the audience asked many questions, including Q: “what you do it differently next year, if anything?” A: “yes, variation in offering between the different networks”, and Q: “Do the networks validate you as a company to determine that you can offer what you promise, are upstanding, etc?” A: “No, but they reached out to us initially after we’d developed a great reputation on Eventbrite.com”.
Next week is Dan Chouinard discussing his company’s green building materials! 12pm, Wednesday, August 13th, at GP Chandler!
Dan and Sue Ellen Chouinard have created a process using recycled plastic bottles, styrofoam and other materials to create innovative super strong building materials. Earth Friendly Building Materials, the company in Tempe has been an Arizona company specializing in green buildings before it became a buzz word.